OK, I’ll admit I was rolling my eyes when I saw this, but face it…I’m a guy. Maybe I just don’t understand. So I asked my wife for some expert advice. “Honey, come take a look at this picture…”

“So, um, if these had been available when we bought your PFD this spring, would you have gotten pink?”

“No question.”

“Oh. OK. Thanks.”

So there you have it. 100% of women surveyed would rather have a pink PFD than a red, blue, or black one.

We’re already outfitted almost exclusively with Mustang PFDs aboard my boat. The kids have their Lil’ Legends vests, and my wife has a fancy new auto-hydrostatic inflatable. The exception: I wear an old Crewsaver Crewfit inflatable from about 1995, before the Coast Guard started approving inflatables. I should probably replace it, but it inflates just fine, and it holds air just fine, and…well…it hasn’t been compelling.

Now my wife says there’s a super-duper-compelling reason for me to update my PFD: I can have her new (black) one, and then she can get a pink one!