I love Google Analytics. It provides a lot of information about website performance. It’s fun to see a graph of Navagear’s growth since we relaunched the site about two years ago, for instance:

Besides those big numbers (visits, pageviews, etc.), though, one of my favorite Analytics feature is the Content Overview. I especially like to see the top content. What pages are people looking at?

As you would expect, the Navagear home page gets the most traffic. Surprisingly, though, it only constitutes 17.8% of page views for the period from New Years to today. A lot of Navagear traffic is generated by search engines. As a result, a lot of site visitors never bother with the home page; they just jump right to the page they want.

Apparently, almost 10% of Navagear visitors are absolutely nutty about refilling disposable propane cylinders!