I love Google Analytics. It provides a lot of information about website performance. It’s fun to see a graph of Navagear’s growth since we relaunched the site about three years ago, for instance:
Besides those big numbers (visits, pageviews, etc.), though, one of my favorite Analytics feature is the Content Overview. I especially like to see the top content. What pages are people looking at?
As you would expect, the Navagear home page gets the most traffic. Surprisingly, though, it only constituted 15.4% of page views during 2009. A lot of Navagear traffic is generated by search engines. As a result, a lot of site visitors never bother with the home page; they just jump right to the page they want.
Apparently, 7.5% of Navagear visitors are absolutely nutty about refilling disposable propane cylinders!
It’s also interesting to see that a few posts from 2007 are still getting a lot of views.
Here are the top 24 Navagear posts for 2009, according to Google Analytics:
[AND the links have been fixed now! —Tim]
/2008/04/refill-disposable-propane-cylinders/
/2009/02/hobie-mirage-pro-angler/
/2007/04/ugrib-weather-data-for-free/
/2007/01/torqeedo-electric-outboard-motors/
/2007/02/totally-free-navigation-software/
/2007/02/the-simplest-electric-motor-system-yet/
/2007/07/should-your-next-repower-be-electric/
/2008/07/anchor-rode-rope-to-chain-splice/
/2009/08/how-to-refill-disposable-propane-cylinders/
/2008/05/the-best-margarita-recipe-ever/
/2007/02/building-a-better-crab-trap/
/2008/05/tide-tables-for-mobile-devices/
/2007/06/sailflowcom-the-ultimate-weather-site-for-boaters/
/2009/07/structurescan-sonar-for-lowrance-high-definition-systems/
/2009/04/vessel-tracking-system-roundup/
/2009/07/navionics-iphone-app-going-gangbusters/
/2009/01/jolly-good-folding-crab-shrimp-traps/
/2008/05/the-best-navigation-software/
/2009/02/feathercraft-baylee-on-the-water-test-report/
/2007/03/another-clever-folding-crab-trap/
/2008/04/stupid-propane-tank-tricks/
/2009/05/keep-eggs-fresh-without-refrigeration/
/2008/02/nauticraft-pedal-powered-boats/
/2007/02/wind-turbine-powered-sailboat/


2 responses so far ↓
Steve Roberts // Dec 31, 2009 at 10:08 am
Google Analytics is great. A full 20% of the traffic to my blog last year was to the post about the wood stove, with NMEA2000 issues coming in second and third.
Of course, that is not just a measure of peoples’ interest; it also reflects the popularity of referrers.
Happy New Year, Tim, and I look forward to another year of interesting Navagear posts!
Dani Gorgon // Jan 4, 2010 at 9:54 pm
Hello Tim,
Wishing you and your team on-going success.
Could you also please share with us little more details about your website performance like which country drives more traffic, rate of returning visitors etc. Those would be interesting for the readers…(sure not want to ask in detail about your competitive information).
Thanks
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