Marty McOmber has this story at Three Sheets Northwest:
Fisheries Supply has revamped its website. But the changes go much more than skin deep.
Fisheries Supply has rolled out a totally revamped website with a host of new features that should make it much faster, easier – and in some cases cheaper — for boaters and marine-related businesses to find and buy parts and gear online.
The project was a huge undertaking for the 82-year-old locally owned wholesale and retail supplier located near the north end of Lake Union in Seattle. The result is a website that provides up-to-the-minute info on pricing and availability of marine items.

